Google Adsense

What Is Google AdSense? How Does It Work?

Along with the ever-growing technology, digital marketing is no longer strange to everyone. Online advertising tools not only help advertisers find places to place ads appropriately, but it also helps those who own blogs or personal websites with high traffic can earn additional revenue from allowing ads to run on their site. There are currently many tools to help publishers make money from their websites; the most typical is Google Adsense. Google launched this advertising tool in 2003, and by far, it has become the most popular advertising program for internet users..

So what is Adsense, and how does it work? Should you make money with AdSense? In today’s article, I will give you an overview of How Google Adsense works and how you can make money from Google Adsense.

What exactly is Google Adsense?

What is Google Adsense?
What is Google Adsense?

Google Adsense is an advertising network developed by Google. In simple terms, Google Adsense is a bridge between people who want to display ads and advertisers. Google will stand in the middle as an intermediary to ensure the performance and quality of advertising.

Adsense is a form of advertising Cost Per Click (CPC), users click on the ad, and you will receive money, while the supplier of products/services must pay Google to post ads (Google Adwords).

Google Adsense allows advertisers (website owners, traffic channels, or videos with many views) to place ads (including banner text, images, videos) on their website (or video) and pay for each time a user clicks on the ad. Adsense ads will display in the form of image banners, mainly in addition to text or display banners in Custom Search.

To make money with Google Adsense, you need to create an account to run ads. Google Adsense accounts are divided into two categories:

  • Google Adsense Hosted Account: Specialized for Youtube channel. If you are earning money with Youtube, you must be very familiar with this type of account. Just create a monetization enabled channel, and you can easily sign up successfully without having to wait for lengthy approval.
  • Google Adsense Content Content: Specialized for Website channels. This is a GA account registered through the Website, to be considered for opening an account, you need to own a website with stable visits and need to comply with the terms of Google Adsense.

Who can use Adsense to make money?

Who can use Adsense to make money?
Who can use Adsense to make money?

To begin with, if you want to use Adsense to make money, the most important thing you need is your website. Besides the fact that your website must have certain views and traffic, your site wants to be accepted by Adsense should ensure the following factors:

  • Make sure your website has many types of content
  • Make sure your content is unique and not copied from other websites
  • Make sure your pages have text content
  • Ensure that you have displayed the test AdSense code on all your pages and you have ad units above the fold
  • The website must be operating for 3 months or more. For some countries like India, Pakistan, and Middle East countries, the domain name may need to be at least 6 months before being accepted into Adsense.

Once you have a website that meets the above requirements, you can register and wait for Google to approve. Often Google’s regulatory requirements are quite strict. Currently, the two most easily accepted forms of websites are Google news websites and personal blogs.

If you use Blogger, you can use the Monetize tab to set up and manage AdSense accounts. If you use self-hosted WordPress, you can visit the AdSense website and register for an account. You will get a code that you can put anywhere you like or use a plugin to help with location. If you use WordPress for free, you cannot use AdSense, but you can use Google AdWords if you have your custom domain name.

Besides the website, you need to ensure other factors, but the most important thing is the website’s content. The content of the website must ensure that the content is self-written and useful for users. The content criteria that Google offers are:

  • Not accept content that is adult, violent, racist, etc
  • Not accept content containing counterfeit goods, pirated goods, copyright infringement, trademarks, copy content, spam content will also be rejected.
  • Content must be user-oriented, providing the best user experience.
  • Website behavior must comply with policies: Not redirect users to unwanted pages (frame popups), not direct to links to download malware, etc
  • Ensure landing page quality (your website), page load speed, etc
  • Other technical requirements, cookie policies, etc

How does Adsense work?

How does Adsense work?
How does Adsense work?

Usually, the process of Google Adsense consists of two steps: Create an Adsense account and start displaying ads on your website and get paid.

1. How to Create an AdSense Account

Step 1: Sign up a Google AdSense account

Create an account on Google AdSense website according to the guidance. Your AdSense account is automatically associated with other Google accounts such as Gmail, Youtube, etc.

Step 2: Allow Adsense ads to run on your website

At the beginning, Google will check if your site complies with AdSense guidelines. To bypass this step, you need to add the AdSense code to your site so that Google’s crawler can access your site content.

Until your site is completely approved, AdSense ads are not displayed for your site but will be hidden by default. If your site is approved, ads will start showing, and you will be paid for user clicks.

Step 3: Set up your payment information

The final step in the registration process is to add your payment information so that you receive your payment once you’ve passed the minimum threshold of $100.

Before you receive any money from Adsense, Google will verify your postal address by sending you an envelope with a verification code to ensure that the details you provide to your postal address are correct.

2. Start Displaying Ads on your Site

Once your site is approved, the next step is to add the AdSense code to your site. This step is the same as above, but now that your account is verified, you can completely choose where you want your ad to appear.

You can let Google choose the ad place and the time to run the ad or decide where the ads can run on the website.

If you want Google to make a decision, you just need to add the Adsense code to your site, and Google will automatically run ads where they think they can get the most traffic. Click on “Get code” then copy and paste the script in the tag box of the page where you want to run the ad.

If you don’t want Google to decide on your own, you can create custom ad units and add the code where you want your ads to appear on your site.

Next, click by ad unit and select the type of ad unit to create. When creating the ad unit, you will choose the size, ad type, style, and then you will be provided with a javascript code to add to your site where you want the specific ad to appear. In the provided space, Google may decide to display 1 or more ads.

Previously, users were allowed to display up to 3 AdSense units per page. However, you can now display the number of ads you have on each page, as long as they do not affect the user experience.

The locations where you should place ads are positions that must be easy for users to see without affecting user experience. Specifically, there will be 3 basic positions, which are:

  • Position above the fold of the main content of the site
  • Position in the sidebar (usually using ads size 160×600)
  • Position your footer of the page or article, preferably in the main content area

What are the advantages and drawbacks of Google Adsense?

Advantages of Google Adsense

Advantages of Google Adsense
Advantages of Google Adsense

The first highlight is that you can freely sign up for a Google Adsense money account without paying any costs.

Currently, Google Adsense owns more than 100 million websites so users can reach a large number of publishers and advertisers.

If the path to the top of the search engine is quite a lot of obstacles and must meet the Google algorithm’s rules. Meanwhile, the terms for you to register and join Google Adsense are more comfortable.

Moreover, you do not need to spend time registering too many GA accounts. You just need a Google Adsense account, and you can use it on many websites or mobile platforms.

As mentioned above, ads on your website will display under many different templates. In AdSense, advertisers can run text, images, HTML ads, video ads, and more in many different sizes. So you can freely customize that outstanding advertising information but still not affecting web content. You can test different types of ads and find out which one offers the most revenue.

Another useful feature of Adsense is high security, safety, and transparency for both advertisers and publishers. Google acts as an intermediary between the two parties and manages the entire process transparently and clearly. All necessary metrics you need can be tracked in your Google Analytics account.

Finally, if you make more than $100, your account will surely be immediately added a “decent amount” of Google.

Drawbacks of Google Adsense

Owning many outstanding advantages than other forms of making money online, it is undeniable that Adsense still has some limitations that make you nervous.

First of all, Adsense does not support users with multiple languages. Google Adsense only supports users with about 44 major languages.

If you like high social traffic, then you should not display your AdSense ads on landing pages from social networks because Google doesn’t like publishers who get traffic to their websites from social sites like Facebook. Revenue generated from other social and invalid traffic will be adjusted at the end of the month from your earnings. If you live in another country as a foreigner, you can not sign up for an Adsense account due to the postal address verification process.

Besides, if you are not located in a stable address, you will not be able to receive your payment in a country other than the location you mentioned in your Adsense account.

Another limitation is that you should be careful in the rules of running Google Adsense ads because Google will never “hold back” if you have violated its guidelines. The most severe form of warning that Google gives you is to ban your GA account forever, stop all activities related to your registered Google Adsense account.

Google uses asynchronous JavaScript to download AdSense ads from servers. This will help load ads without blocking the content, but it doesn’t help achieve a higher page speed. There will be dozens of other issues that affect your page speed drastically and cause a mix of content that will result in ads not being displayed.

Finally, Google will track all of the user’s browsing history to serve interest-based ads. Google will monitor every webpage that has the AdSense ad code on it so that the server adapts accordingly. This can affect user experience because some people may not like to track their browsing activities. So you can lose a significant number of followers of your site.

How much money can you make with Google Adsense?

How much money can you make with Google Adsense?
How much money can you make with Google Adsense?


Anyone who intends to use Adsense will ask themselves, “How much money can I make with Google Adsense?” A common fact that we have to admit that Google Adsense ads are unlikely to bring a large source of revenue to website owners unless they are the leading websites with huge daily visits. Google charges advertisers for every ad click. Website owners receive 68% of click-throughs (or 51% when it comes to AdSense for search). The commission you receive is highly dependent on competition and CPC in the niche market. In fact, the commission per click can range from $0.20 to $15. Most markets have CPCs of less than $3 per click. On average, if your website has about 700 Sessions a day, you will earn about $2.

As Internet users, sometimes we are uncomfortable with overwhelming Adsense ads and annoying when viewing those ads on a website. The current trend of making money online through websites is Affiliate Marketing, Drop-shipping. However, if your site has good and regular traffic sources, you should still place Adsense ads to take advantage of possible income sources from the website. Just be careful not to abuse the space to place ads, causing users to be offensive.

Also, some ads and content are paid more than other sites, so your AdSense revenue will more or less depend on several other external factors. Factors that may affect your AdSense revenue include:

  • The traffic your website receives
  • Type of traffic
  • Number of advertisers in your niche
  • The type of content you have on your site
  • The position of your AdSense ad

Moreover, the highest CPC price is the US, with an average of 0.26 euros. So you might consider generating traffic with English content, targeting English-speaking users like the US, Canada, or Australia to create more revenue from Google Adsense.

Although not making a lot of money for website owners, Google Adsense ads are still registered by many websites from large to small, taking advantage of it to earn more. If you have a good source of website traffic, you absolutely can sign up for Google Adsense ads right away to create more passive income for yourself online.


In short, you can make a lot of money with Google AdSense, but it is not a program that you can get rich quickly. Some common rules will help you create a high and stable income which are:

  • Really devoted to what you write on the website
  • Regularly produce impressive and unique new content so that Google can consider your page as a potential site
  • Do not try to deceive Google with fake figures
  • Research more to improve the quality of your site’s content, following Google criteria and CPC

Hopefully, the information about The way Adsense work that I introduce above can help you get an influx of traffic and make money from AdSense.

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